Madurodam has unveiled a renewed brand platform, shifting focus from miniatures to a broader range of experiences and major attractions. Under the new brand slogan, ‘You Didn’t Expect That, Did You?!’, Madurodam proudly presents itself as a full-fledged attraction park with new, large-scale attractions showcasing the best of the Netherlands.
Over recent years, Madurodam has added more interactive attractions, allowing visitors to engage in various activities, including climbing and exploration. With digital screens, new technologies, and interactive shows, visitors experience the Netherlands in a unique and dynamic way. However, the strong association between Madurodam and miniatures remains deeply ingrained, necessitating a dedicated campaign to shift perceptions.
Yvette Nieboer, Head of Marketing and Sales at Madurodam, explains: “The association with Madurodam and miniatures is incredibly strong. With our new brand platform, we emphasize that Madurodam is a place with real, life-sized attractions where you can discover and experience a lot about the Netherlands. This way, we can initiate a shift in perception. We are not a park for thrill-seekers, but an attraction park where you can uniquely experience the most beautiful stories of the Netherlands. At any point of interaction with Madurodam, we want to exceed visitors’ expectations and surprise them with the discovery that our park is more than just miniatures; it’s a full-fledged attraction park.”
Future Plans
In addition to launching the new brand platform, Madurodam is also looking forward to exciting expansion plans. Although the details remain secret for now, visitors can expect new attractions in the future that align perfectly with the renewed brand platform and the focus on discovery and experience.
You Didn’t Expect That, Did You?!
Madurodam History
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