Social Media Strategy

Blog posts about social media strategy

2018 The Hague Awards

Last night I attended the 2nd annual edition of The Hague Awards, with the theme "Innovation by the sea", hosted by the colourful Zuiderstraandtheater. Organised by The Hague and Partners (a collaboration between The Hague Marketing Bureau, The Hague Convention Bureau...

What exactly is Big Data?

I've heard the term #bigdata used a lot in the last few years.  Just came across this video from Freedomlab Amsterdam with a great clear, visual explanation.  I'm only a few minutes in so far but wanted to share it.  Renee ...

2018 TEDxDelft

I'm a live TEDx addict and 2018 TEDxDelft (22 March 2018) was the 11th live event I have attended. It didn't disappoint, with an impressive line up of speakers delivering yet another inspiring day, again held at TU Delft's AULA. At time of writing, the programme can...

Content Marketing Resources

After 10 years of teaching and working in "social media", it's been interesting to see the terms which have emerged as core concepts.  One that has not only grabbed my attention over the last few years, but become one of the main areas I now focus on is Content...

DAM: Digital Asset Management

Content creation as a social media strategy has become more and more popular in the digital marketing world, and rightly so.  Connecting with your potential and current customers via images, videos and text and branding these consistently takes time and energy.  As a...

2016 Impact Startup Fest

On 26th May 2016 I attended the Impact Startup Fest in The Hague, the Netherlands. With the tagline of "Innovation for a better world", the event was part of the "StartupFestEurope" Festival.  It was opened by Constantijn van Oranje-Nassau (Prince of the Netherlands),...