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2017 TEDxAmsterdamED

The 2017 TEDxAmsterdamED event was inspiring, educational and FUN!  For full details of the day, along with recordings of the talks, visit the official website here: http://tedxamsterdamed.nl As I'm writing this a while after the event, they have also already...

DAM: Digital Asset Management

Content creation as a social media strategy has become more and more popular in the digital marketing world, and rightly so.  Connecting with your potential and current customers via images, videos and text and branding these consistently takes time and energy.  As a...

My MICM Masters #8: Gathering Primary Data

One of the most important steps of a Master's thesis, and any research project, is gathering primary data.  Again back to the trusty textbook Research Methods for Business Students to learn more about this. Questionnaires I was already aware of questionnaires as a...

Backing up photos from your phone

I take way too many photos on my phone.  Whether you do the same, or even if you just take a few, here's the most simple way I've found to back up photos from my iPhone, and have used the same method on my Android (Wiley Fox) phone.  Dropbox and Google Photos are my...

My MICM Thesis #4: Literature Review

Another important step in my thesis - I've completed and submitted a literature review. Usually, you will do a research proposal first I believe, but for our module Media Relations, the final assignment was to complete a literature review.  We were given permission to...

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