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Social Media & Marketing Matters

DAM: Digital Asset Management

Content creation as a social media strategy has become more and more popular in the digital marketing world, and rightly so.  Connecting with your potential and current customers via images, videos and text and branding these consistently takes time and energy.  As a...

Backing up photos from your phone

I take way too many photos on my phone.  Whether you do the same, or even if you just take a few, here's the most simple way I've found to back up photos from my iPhone, and have used the same method on my Android (Wiley Fox) phone.  Dropbox and Google Photos are my...

My MICM Thesis #04: Literature Review

Another important step in my thesis - I've completed and submitted a literature review. Usually, you will do a research proposal first I believe, but for our module Media Relations, the final assignment was to complete a literature review.  We were given permission to...

Citizen Journalism

As part of my MICM (Master in International Communication Management), this week my Media Relation s module is focussing on Citizen Journalism.  You can read about it in depth here: https://en.wikipedia.org/wiki/Citizen_journalism This is a really interesting concept...

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