Accepting a guest post

Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy.  Why?  Here are just four reasons:

  1. Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself
  2. Guest posts save you valuable time in not having to write a post from scratch
  3. Guest posts can build a good relationship/partnership with complimentary businesses
  4. Guest posts have SEO benefits for both parties

As my website and blog grows in visitor numbers, I’ve noticed an increase in those offering to write for my site, ranging from pure spam to high quality content.  When I began, I wrote every blog post myself.  Now for various reasons, including the four above, I have begun accepting and actually actively encouraging guest posts. If you’d like to submit one, please contact me.  I don’t yet have a formal criteria but am looking at developing one and it will be along these lines:

  1. A guest post must fit into Zestee’s culture and branding which I’ve personally built over the last 4 years.  As Zestee grows, this is something I am keen to capture more clearly, but essentially I would expect a guest post writer to have at least taken a look through my website and Facebook page to understand this.
  2. A guest post must written on the topics of social media, marketing & photography
  3. A guest post must add value to my readers, offering useful information and links
  4. A guest post must be unique, original content – not word for word copied from elsewhere for both ethical & SEO reasons!
  5. A guest post must be well written in native english, interesting to read, and use correct grammar and be spell checked.
  6. A guest post must be submitted with at least 1 royalty free image

Using these guidelines above, I have begun accepting some guest posts to this blog such as:

As you may notice, whenever I publish a guest post, I will tag it as such.

I trust this has been useful information to deciding about accepting a guest post for your website.   To finish off, here is a recent email I received via this website.  I will not be contacting the writer – can you tell why?

Message Body:
Hi,

My name is Brianne and I am a writer and a blogger. I’m just getting in touch to ask if you’re open to reviewing content from freelance. If so, I’d love to put together a high-quality article written specifically for the site.

There is absolutely no charge for this and no strings attached; the only thing I would ask in return is that I’m able to include one do follow links to the sites of my choosing within the article – nothing shady or unethical, just one of the professional businesses I freelance for and I have some ideas that I think your readers would love:

1: Tricks which makes you killer blogger
2: How Penguin effecting your social media profile
3: How true social media helping to write good content 

Do let me know if you’re interested, and if so I can get something written for you over the course of the next few days. 
Thanks
Brianne 

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Do you accept guest posts for your website?  What kind of guidelines do you follow?

This free social media tip is part of the Zestee Social Media School.